Art economics: Factors affecting the motivations and experiences in the art consumption

Art economics is comparative and interdisciplinary knowledge that with the use of economic, sociological and psychological analysis, tried toexplain the matters and problems of arts . This knowledge include three main topics of study namely: creating arts, distribution and supply mechanism arts and art consumption. Here, art due to the economy, as discussed in arts goods , and the fact that economics of arts, is more about the production, distribution and consumption of arts goods. But in this study, specifically what will study, is art consumption and related subjects have. In art consumption in terms of cognitive, there are two basic approaches: first, motivations that the audience of art will get to artconsumption and second is experiences that, art audience acquired after art consumption. The findings suggest that most important factors of the motivations and experiences in the art consumption is include: family and upbringing factors, training and education factors, Pleasure of psychological, aesthetic and entertainment, social and cultural factors, economics and income factors, location and type of supply, media factors,taste of consumption, cultural policy, and age and sex factors.

کلیدواژه ها:

art audience ، art consumption ، art economics ، experience ، motivation