Evaluating Turkish Retail companies e-commerce Within framework of the electronics city economic objectives Case study : Ankara

In this research , we attempt to define e-commerce economic objectives in electronics city .First we introduced standard indicators of e-commerce then choose Ankara city to investigate.So with evaluation indices of E-Commerce prepared questionnaires and by field method choosen randomly 50 participating retailers And asked the companies to complete the questionnaire.After that with SPSS Software performed the necessary analysis and sat up Swot`s tables And extracted the necessary strategies for retail companies of Turkey.

کلیدواژه ها:

E-commerce ، European Union ، Retail companies ، Turkey