Assessment on relationship between the managers’ competitive intelligence and the strategic planning process in the organizations of Kerman, Iran
- سال انتشار: 1393
- محل انتشار: مجله بین المللی کسب و کار و بازاریابی، دوره: 4، شماره: 1
- کد COI اختصاصی: JR_IJOBM-4-1_001
- زبان مقاله: انگلیسی
- تعداد مشاهده: 655
نویسندگان
Department of management, faculty of management, Qazvin Branch, Islamic Azad University, Qazvin, Iran
Associate Professor School of Management, Shahed university, Tehran, Iran
چکیده
This a study was conducted to investigate the relationship between the managers’ competitive intelligence and the strategic planning process in the organizations of Kerman, Iran. The research method was as a descriptive – correlation research and statistical population consisted of all major and minor executives which were 145 individuals in 2013. The sample size was selected as census which was 108 individuals. The descriptive and inferential statistics such as average, standard deviation, the Pearson and Spearman correlation coefficients were used to analyze data by which SPSS.20 and AMOS.18 software's were applied. The results showed that there was a (positive or negative) relationship between the managers’ competitive intelligence and strategic planning process. The results of sub-hypotheses showed that the dimensions of the competition, namely the business intelligence, sagacity as compared to competitors, technical intelligence and social intelligence had a significant correlation with the strategic planning process. The results from the structural equation model showed that the 1st pattern had not a good fit. Subsequently, the improved model of the ultimate pattern fitness index was acceptable by adding the revisers index.کلیدواژه ها
Competitive intelligence; Strategic planning; Manager; Organizationمقالات مرتبط جدید
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