Identify and Distribution networks case:Hamgam green pipe company

Today, one of the major challenges for marketing managers and producers is the efficient distribution of goods produced in the target markets. Distribution of goods and services allocate most of the gross domestic production (GDP) of countries to itself. Therefore an efficient distribution system can contribute to sustainable development in economic, and reduce many of the additional costs for end users. The main objective of this research is to identify and prioritize factors affecting the efficiency of goods distribution network in the country. To collect the required data, it has been used from the field studies and questionnaire. In order to investigate the relationship between variables and to determine the relative degree of importance of the factors affecting the efficiency of the goods distribution network in the country, it was used of Spearman correlation and Friedman tests, respectively. Based on these findings, shortening of distribution channels, creat large chains of goods distribution, increasing expertise and skill of human resources, development of distribution infrastructures and good transporting and establish strong national brands; have the highest impact on the efficiency of the goods distribution network in the country.

کلیدواژه ها:

goods distribution network ، efficiency of the distribution network ، chain stores ، distribution channel