Evaluating of Marketing Strategies of MTNIrancell

سال انتشار: 1393
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 1,604

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شناسه ملی سند علمی:

ECDC08_016

تاریخ نمایه سازی: 6 آذر 1393

چکیده مقاله:

Iran's mobile services market is triode. on the other words, there are three supplier: MCI, MTN and the new operator has established these days with Raytel. any of thisoperators try to use best strategy to earn more Customer. In this article we intend to express the marketing strategy that MTN irancell company use. In the meantime, Mr. Jerome McCarthy, provided a theory including ۴P in marketing. in other words Jerome McCarthy introduced marketing Composed of product , price, Place, and promotion. His vision of the product , price, Place and promotion are the factors which play a vital role in marketing and producer can be controlled them. The purpose ofthis paper is to examine these four marketing factors for MTN And use the SWOT matrix to identify strengths and weaknesses point and the opportunities and threats for penetration in short term, medium term and long term market in competitive markets.

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نویسندگان

Sedigheh Abbasghorban

Information Technology Engineering DepartmentHigh education institute of Pooyandegan-e-DaneshChalous, Iran

Seyedeh Roudabeh Hosseini

Young Researchers and Elite Club, Chalous Branch, Islamic AzadUniversity, Chalous, Iran

Ali Moghtadaeipour

High education institute of Pooyandegan-e-DaneshChalous, Iran

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