an interdisciplinary model for behavior analysis and intervention in agricultural extension and rural development

against the background of interdisciplinary behavior theories and based on extensive empirical research an interdisciplinary model for behavior analysis and intervention is proposed the model is based on needs perceptions and knowledge which as intervening variables represent the direct causes or potential change forces it lends itself for analyzing behavior in situation analyses and for planning change strategies focused on individuals groups or communities the article gives a brief overview of the rationale behind the model and describes the critical behavior determinants which if analyzed are assumed to provide an insight into adoprtionbehavior and consequently provide a basis for behavior modification.