Digital Marketing Assessments and the Role of This Strategy in Small Businesses

سال انتشار: 1405
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 19

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تاریخ نمایه سازی: 14 آبان 1405

چکیده مقاله:

Digital marketing strategy is an important part of a business's overall marketing strategy. This strategy is effective for all types of businesses, large and small, but it is much more beneficial and specialized for small businesses. Today, traditional advertising is not enough for small and local businesses. Many online advertising and digital marketing strategies are essential for success in the economy and maximizing sales. By using this strategy, you help your users and customers. Without a doubt, a focused marketing strategy or a standard digital marketing strategy will help you achieve incredible growth by expanding and strengthening interactions with your customers, in the most competitive conditions possible. Each strategy has its own advantages, limitations, and specific return on investment. Internet marketing strategy refers to a set of marketing methods that are used to advertise, promote, and sell products and services using digital tools and technologies. This strategy is used to attract and retain customers, improve brand awareness, improve website ranking in search engines, and create engagement with audiences. In today's competitive world, digital marketing has become one of the most important tools for the growth and development of small businesses. Unlike traditional advertising methods that usually have high costs, digital marketing provides the opportunity to reach target audiences, increase brand awareness, and improve sales at a lower cost. This article examines the most important digital marketing strategies, their benefits, challenges, and solutions for successful implementation in small businesses.

نویسندگان

Seyed Mahdi Pourhashemi Ardakani

Master of Business Administration, Marketing major, University of Tehran