A Sustainable Supply Chain Model for Active Sports Tourism

This study develops a sustainable supply chain model for active sports tourism using a mixed-method approach. The qualitative phase employed Glaser’s grounded theory, analyzing in-depth interviews with ۱۲ experts in sport management, tourism, and sport tourism, including university professors and senior managers. Trustworthiness was ensured through expert review, and coding reliability was confirmed using a test–retest approach, yielding a Kappa coefficient of ۰.۷۹. The quantitative phase involved ۳۸۰ participants, including students of physical education and tourism, domain experts, managers, and practitioners in the sports and tourism sectors. Data were analyzed using confirmatory factor analysis (CFA) and PLS-SEM, while reliability was assessed through Cronbach’s alpha calculated in SPSS, resulting in an overall coefficient of ۰.۸۲, indicating satisfactory internal consistency.The findings revealed that key components include equitable distribution of services, effective communication and awareness among stakeholders, creativity and innovation in performance, and sustainability and agility in operations. Moreover, the positive impact of these components on the social, economic, and environmental performance of sports tourism was confirmed. A sustainable sports tourism supply chain can serve as an effective instrument for promoting the sustainable development of this industry in Iran. Considering the country's existing potential, attention to the identified components can enhance sports tourism performance and increase foreign exchange revenues. It is recommended that managers and policymakers strengthen this supply chain by developing appropriate infrastructure and fostering a culture of social participation

کلیدواژه ها:

Iran ، Sports Tourism ، Sustainable supply chain