An Analytical Review of the Research Literature on E-Sports Businesses (From Concepts to Development Models)

The rapid advancements in digital technologies over the past decade have laid the groundwork for the remarkable growth of electronic sports businesses. Understanding the dimensions and challenges of this field can contribute to the sustainable development of this emerging industry. This research aimed to identify the key dimensions, challenges, and opportunities in the development of electronic sports businesses between ۲۰۱۴ and ۲۰۲۴. The research method employed was a systematic review and qualitative content analysis. The statistical population included all scientific articles published in reputable domestic and international databases in the field of electronic sports during the study period. Purposive sampling was used, and after applying inclusion and exclusion criteria, ۴۲ articles were selected for final analysis. The research findings led to the identification of ۱۴۹ open codes, which, after concept categorization, resulted in ۱۴ core categories and ۴ main categories: (Technology, Business Model, Challenges, and Solutions). In the technology section, the application of virtual reality and the role of social networks were prominent; in the area of the business model, attracting capital and developing team brands gained importance; legal, financial, and competitive challenges were also noted. Finally, suggestions were offered for improving technological infrastructure, developing marketing strategies, and establishing legal frameworks. The results of this research can serve as a basis for strategic planning for electronic sports stakeholders.

کلیدواژه ها:

Digital transformation in eSports ، Digital transformation ، entrepreneurial opportunities ، regulatory challenges ، Literature Review