Big Data-Driven Intelligent E-Commerce and Knowledge Management

The rapid growth of digital technologies has transformed e-commerce from traditional online transactions into increasingly intelligent and data-driven business environments. Big Data plays a significant role in this transformation by enabling organizations to collect, process, and analyze large volumes of customer and market data. At the same time, Knowledge Management provides mechanisms for transforming data and information into actionable organizational knowledge that can support intelligent decision-making. This review article examines the relationship between Big Data, Intelligent E-Commerce, and Knowledge Management and synthesizes the existing literature on their applications and interactions. The review focuses on how Big Data analytics can support customer behavior analysis, personalized services, demand prediction, market analysis, and intelligent decision-making in e-commerce. It also explores the contribution of Knowledge Management to knowledge creation, sharing, and utilization within intelligent e-commerce environments. Furthermore, the article discusses major challenges related to data quality, data integration, organizational readiness, technology adoption, and decision-making complexity.

کلیدواژه ها:

Big Data ، Intelligent E-Commerce ، Knowledge Management