Role of Characteristics and Competencies in the Business Performance of Functional Beverage SMEs

This study examines the effects of owner characteristics, product competence, and business capital on the business performance of Small and Medium Enterprises (SMEs) in the functional beverage sector. It also investigates the mediating role of owner competence in the relationship between owner characteristics and business performance. Employing a quantitative approach, data were collected via a structured questionnaire from ۱۰۵ functional beverage SMEs in Solo Raya, Indonesia. Structural Equation Modeling with Partial Least Squares was used for analysis. The results indicate that business capital and product competence significantly and positively influence business performance. Owner characteristics do not have a direct effect on business performance, but influence it indirectly through full mediation by owner competence. The findings suggest that functional beverage entrepreneurs should enhance their self-competence encompassing knowledge, skills, and business experience, and strengthen business capital to improve performance. Additionally, developing entrepreneurial characteristics is crucial for boosting business outcomes through improved owner competence.

کلیدواژه ها:

Business Capital ، Owner Characteristics ، Owner Competence ، Product Competence