The impact of digital content platforms on the development of spiritual tourism

Recent developments in communication technologies have transformed the patterns of content production and consumption in the tourism industry. In the meantime, spiritual tourism, as an important branch of cultural and humanistic tourism, has been directly affected by these changes. The purpose of this research is to examine the role of digital content platforms in shaping and developing spiritual tourism and to analyze user behavioral trends using a data-driven approach. The results show that a significant portion of tourists use digital tools to obtain information and evaluate options before choosing a travel destination. Also, religious and spiritual tourism is considered one of the most widespread types of travel globally. The findings indicate that content platforms play an important role in the expansion of spiritual tourism by facilitating access to information, increasing user interactions, and providing targeted content. Along with these opportunities, challenges such as the superficialization of spiritual concepts and the dissemination of unreliable data are also visible.

کلیدواژه ها:

Spiritual tourism ، digital platforms ، social media influence ، tourism behavior ، user-generated content ، digital trust