The Impact of Content Marketing on Consumer Behavior

Content marketing, as one of the modern tools of digital marketing, plays a significant role in establishing effective communication with customers. The aim of this study is to examine the impact of content marketing on consumer behavior. The main research problem focuses on how content influences customers’ decision-making and purchase intention. The importance of this topic lies in the fact that, in today’s competitive environment, businesses require innovative approaches to attract and retain customers. The research method is descriptive-analytical and based on library research and note-taking techniques. The findings indicate that content marketing, through creating value, increasing trust, and enhancing interaction, leads to changes in consumer behavior and an increase in purchase intention.

کلیدواژه ها:

Content Marketing ، Consumer Behavior ، Purchase Intention ، Customer Value