Investigating the Role of Artificial Intelligence in the Digital Transformation of the Banking and Insurance Industry

Today, digital transformation is recognized as an inevitable necessity in financial markets. The aim of this research is to examine the impact of Artificial Intelligence (AI) on the efficiency of banks and insurance companies. The primary research problem focuses on how emerging technologies can revolutionize traditional financial management models. The importance of this topic lies in improving service speed and reducing operational risks. The research methodology is descriptive-analytical, and the findings indicate that employing intelligent algorithms leads to optimized managerial decision-making, personalization of customer services, and enhanced transparency in economic systems.

کلیدواژه ها:

Artificial Intelligence ، Digital Transformation ، Banking ، Insurance Industry ، Financial Management