Sales Crisis Management in the Iranian Banking Industry

Sales crisis in banks is one of the major challenges in the banking industry and can lead to reduced profitability, declining customer trust, and weakened financial stability. The purpose of this study is to examine the concept of sales crisis in banks and to propose a framework for its effective management. The main research problem is identifying the factors influencing the occurrence of sales crises and managerial strategies to address them in Iranian banks. The importance of this study lies in the critical role of banks in the national economy, where ineffective sales crisis management may result in widespread financial and social consequences. The research methodology is descriptive-analytical, and data were collected through library research and note-taking from scientific sources. The results indicate that implementing crisis management approaches, improving sales processes, strengthening customer relationships, and applying modern managerial practices can significantly reduce the negative effects of sales crises and enhance bank performance.

کلیدواژه ها:

Crisis Management ، Sales Crisis ، Banking ، Banking Services ، Strategic Management