Analysis on online information precision marketing strategy of high-star hotel in Guangzhou

In "Internet" Strategy, hotel Internet process affects hotel competitiveness directly. The article was based on Ctrip ۹۲ Guangzhou high-star hotels online information data, refined five key factors which were Ctrip user rating, room price, national tourism Administration rating, product richness, illustrated comments from three dimensions which were room features, customer experience reviews, booking platform recommended, contrasted factor importance and information, put forward to build a deep and close platform to enhance the stickiness of both supply and demand. Hotels and platform should invest more resources to strengthen the high important factors and reduce resources to downplay in order help customers make purchase decisions efficiency.

کلیدواژه ها:

Online information ، Precision marketing strategy ، The degree of importance