The role of artificial intelligence in choosing a tourist destination

This study conducts a qualitative analysis of artificial intelligence's (AI's) transformative effects on tourism. Findings indicate that AI technologies, particularly machine learning (ML) and chatbot systems, are fundamentally reshaping service customization and providing dynamic visitor support. Additionally, these intelligent solutions contribute to sustainable tourism through enhanced resource allocation and operational efficiency. However, implementation faces substantial challenges including embedded algorithmic biases, data privacy concerns, and significant technology accessibility disparities in developing regions. The research emphasizes that these obstacles require coordinated multi-stakeholder engagement to address effectively. The paper ultimately proposes an ethically-grounded implementation framework that maintains crucial balance between technological automation and the irreplaceable human elements of hospitality. This approach ensures AI complements rather than replaces the personal interactions that remain vital to meaningful travel experiences, while simultaneously promoting equitable access and responsible innovation across the global tourism sector.

کلیدواژه ها:

Artificial Intelligence (AI) ، Personalization ، Smart Tourism ، Visitor Engagement ، Interactive Journeys