Towards a Sustainable Future: Identification and Prioritization Drivers and Barriers for Circular Business Models in Iranian Industries

This research seeks to enrich the literature by providing insights into the drivers and barriers of adopting circular business models (CBMs) in diverse contexts. This study examines CBMs in Iranian companies across industries and stages of the business lifecycle, addressing specific industry challenges. To achieve this, a mixed research method is employed, incorporating an extended decision-making approach using a q-rung orthopair fuzzy number (q ROFN), as well as the MULTIMOORA and Delphi approaches. By examining Iranian companies of varying sizes and maturity levels, this study provides a comprehensive understanding of CBMs and their potential for achieving resource efficiency and sustainability. The mixed research method employed combines qualitative and quantitative approaches, with the qualitative Delphi phase identifying ۱۲ drivers and ۱۷ barriers, with the quantitative section utilizing q ROFN to enhance decision-making processes. The analysis reveals that the most significant drivers are Comprehensive Monitoring and Ranking (۰.۰۴۰۲), Management Attitudes (۰.۰۳۹۱), and Compliance with Production Standards (۰.۰۳۴۵). The most critical barriers are Limited Market for Waste (۰.۰۵۰۷), Restrictive Regulations ۰.۰۴۹۵), and Capability Gaps (c۲۴, ۰.۰۴۸۳). The primary implication for practice is that successful CBM adoption in Iran requires policymakers to prioritize creating secondary material markets and reforming restrictive regulations, while managers must focus on securing leadership commitment and building internal circular capabilities. These findings provide a strategic decision-making framework for accelerating the transition to a circular economy in Iran and similar emerging economies.

کلیدواژه ها:

q-rung orthopair fuzzy number ، circular business model ، MULTIMOORA method ، Iranian companies