A Structural Model of Fans' Perceptions toward Sustainable Social, Environmental, and Economic Outcomes in Football Clubs

This study investigates the impact of fan perceptions on the social, environmental, and economic benefits of sustainability initiatives, using Tractor FC in Tabriz as a case study. Employing structural equation modeling (SEM), it examines how fans’ attitudes toward their club’s environmental and social responsibility efforts translate into meaningful behavioral, societal, and economic outcomes. Findings show that positive fan perceptions significantly strengthen community cohesion, promote pro-environmental behaviors, and stimulate economic interaction, including merchandise purchases and match attendance. This study emphasizes the coherence of the sustainability framework and shows how sports organizations can act as important drivers for sustainable development. By empirically testing these relationships within a diverse cultural context, this study extends the understanding of how culturally specific factors shape sustainable practices in sport, offering valuable insights for both scholars and practitioners.

کلیدواژه ها:

Fan perception ، Sports sustainability ، Environmental initiatives ، Economic engagement ، Social Cohesion