The Impact of E-commerce on the Export Performance of Small and Medium Enterprises (Case Study: Shokoohieh Industrial Town, Qom)

The purpose of this study is to investigate the impact of e-commerce on the export performance of small and medium-sized exporting enterprises in Shokoohieh Industrial Town, Qom. This research is applied in terms of purpose and descriptive-survey in terms of method. The statistical population consisted of ۲۲۰ companies, based on Cochran's formula, ۱۴۰ companies were selected as a sample using simple random sampling, and finally ۱۴۵ questionnaires were analyzed. The research instrument was standard questionnaires with Cronbach's alpha reliability confirmed for e-commerce and export performance. Data analysis was performed using Kolmogorov-Smirnov tests and simple linear regression in SPSS. The findings showed that e-commerce has a positive and significant effect on overall export performance. It also had a positive effect on the dimensions of financial performance, strategic performance, and export satisfaction. The greatest impact was related to the financial dimension and the least to the strategic dimension. It is concluded that e-commerce is an effective strategy for improving the export performance of small and medium-sized enterprises. It is suggested that managers invest in electronic infrastructures (intranet, online ordering website, CRM) to provide the basis for increasing profitability, sales growth, and export satisfaction.

کلیدواژه ها:

E-commerce ، Export Performance ، Small and Medium Enterprises (SMEs) ، Shokoohieh Industrial Town ، Qom.