Practical Assessment of the Effectiveness of Beekeeping Training Courses Using Return on Investment

The effectiveness and Return On Investment (ROI) of agricultural training programs have always been among the most significant challenges for experts and managers in agricultural extension and development. Based on this, the main objective of the present study was to evaluate the effectiveness of beekeeping training courses using the ROI technique. This study is applied and quasi-experimental research, conducted by collecting data in two phases: before and after the training course. The data collection tool was a semi-structured, researcher-made questionnaire. Additionally, the ROI calculation was carried out through a nine-step process, enabling the assessment of ROI for both participants of the beekeeping training courses and the Agricultural Research, Education, and Extension Organization (AREEO). In this process, along with tangible and/or monetary effects, intangible and non-monetary impacts were also quantified. The findings indicated that, on average, beekeeping training courses had a ۱۳۰۲% return on investment for participants. Furthermore, these courses yielded an average ROI of ۷۷۰% for AREEO. The results provide strong evidence supporting the enhancement and expansion of beekeeping training courses and similar programs conducted by AREEO. Moreover, the findings serve as a starting point for further research on evaluating the impacts of agricultural training programs, ultimately supporting decision-making and investment development in training farmers and agricultural beneficiaries.

کلیدواژه ها:

Effects of agricultural training ، Decision-making tool ، Return on investment for individuals ، Return on investment for the organization