Evaluating the Performance of Commercial Companies Using a Balanced Scorecard

The main purpose of this research is to use balanced scorecard and multi-criteria decision making techniques to evaluate the performance of commercial companies. Therefore, in this research, an attempt was made to identify effective criteria in evaluating the performance and ranking of commercial companies by reviewing the literature and previous research, as well as the balanced scorecard approach, and by using a hybrid model, the appropriate company was determined. In this regard, after obtaining the opinions of experts, the weight of each criterion was obtained using the weighting method. In the next step, information related to commercial companies was collected and after combining them, a decision matrix was formed to use a ranking method. Based on the results of the research, A۳ company has been selected as the best company.

کلیدواژه ها:

Performance Evaluation ، Commercial Companies ، Balanced Scorecard