The Influence of Social and Cultural Control on the Motivation of Online Startups

In this article, we use the perspectives of social and cultural control and assume that the scope of entrepreneurial activities is positively associated with two types of support: family support and peer support. Drawing on Hofstede's cultural dimensions, the article examines various influencing factors, including peer and family support. We also argue that peer influence positively affects the motivation of young Iranian entrepreneurs to promote online startups. Our findings indicate that compared to traditional research models, the combination of Hofstede's cultural theory and the S-O-R model can lead to the creation of a research model reflecting influential factors and presenting their specific relationships. Through the analysis of ۲۰۰ valid online questionnaires based on partial least squares path modeling and variance-based structural equation modeling, this article demonstrates that peer and family support can reduce the conservative mindset of young entrepreneurs and have a positive impact on their motivation. Family and peer support are positively associated with the scope of entrepreneurial activities, while the conservative mindset has a negative impact on the motivation of young entrepreneurs.In this article, we use the perspectives of social and cultural control and assume that the scope of entrepreneurial activities is positively associated with two types of support: family support and peer support. Drawing on Hofstede's cultural dimensions, the article examines various influencing factors, including peer and family support. We also argue that peer influence positively affects the motivation of young Iranian entrepreneurs to promote online startups. Our findings indicate that compared to traditional research models, the combination of Hofstede's cultural theory and the S-O-R model can lead to the creation of a research model reflecting influential factors and presenting their specific relationships. Through the analysis of ۲۰۰ valid online questionnaires based on partial least squares path modeling and variance-based structural equation modeling, this article demonstrates that peer and family support can reduce the conservative mindset of young entrepreneurs and have a positive impact on their motivation. Family and peer support are positively associated with the scope of entrepreneurial activities, while the conservative mindset has a negative impact on the motivation of young entrepreneurs.

کلیدواژه ها:

Social Control ، Cultural Control ، Conservative Mindset ، Entrepreneurial Motivation