Evaluation of factors affecting the financing of tourism industry in Iran

Tourism industry of revenues , direct and indirect employment and value added , of greatimportance in developing countries.Iran is among the few countries that have four seasons andunique civilization is thousands of years old . It is also the country's global ranking of countriesin terms of tourist attractions in the first ten rows of the world. But there has not yet achievedits real place in the world. The present study aimed is identifying and prioritizing the factorsaffecting the financing of tourism industry in Iran. The sample size of this study , 26 cases offinancial experts in the tourism industry of the country. The first step is to identify the factorsof the fuzzy Delphi method was used to obtain the 10 factors. Then the the factors of themethod of paired comparisons were weighted and prioritized. The results of this method, therules as the most important factor introduced. In the final stage of analysis the effect of thesefactors on Travel Agents, Company Advertising, Hotels, Airlines and Tourists examined andthrough using of Borda method ,Were ranked. Results showed that these factors will have thegreatest impact on travel agencies.

کلیدواژه ها:

Financing ، Tourism industry ، Fuzzy Delphi ، Paired Comparisons ، Borda Method