Effect of Strategic Leadership on the Performance of Nestle Foods Nigeria Plc

The digital age has posed challenges to organizations in the ۲۱st century. Strategic leadership is one of the most important problems that organizations are currently confronting. The investigation looked at how strategic leadership affected the performance of Nestle Foods Nigeria Plc. The research specifically examined how strategic direction setting, strategic core competencies, and strategic alignment affect the performance of Nestle Foods Nigeria Plc. A survey research design was utilized, and data were obtained from ۳۲ company management staff using an online questionnaire. The data retrieved from the participants were analyzed using mean, standard deviation, and regression using the Statistical Package for Social Sciences (SPSS version ۲۳). The results indicated that strategic leadership practices (strategic direction setting, strategic core competencies, and strategic alignment) positively and significantly affect firm performance. The study concludes that strategic leadership substantially affects the performance of the company. The study suggested, among other things, that the company's vision statement be revisited often to take into account newly emerging environmental dynamics. This would guarantee that the company's future goals are reflected in the vision.The digital age has posed challenges to organizations in the ۲۱st century. Strategic leadership is one of the most important problems that organizations are currently confronting. The investigation looked at how strategic leadership affected the performance of Nestle Foods Nigeria Plc. The research specifically examined how strategic direction setting, strategic core competencies, and strategic alignment affect the performance of Nestle Foods Nigeria Plc. A survey research design was utilized, and data were obtained from ۳۲ company management staff using an online questionnaire. The data retrieved from the participants were analyzed using mean, standard deviation, and regression using the Statistical Package for Social Sciences (SPSS version ۲۳). The results indicated that strategic leadership practices (strategic direction setting, strategic core competencies, and strategic alignment) positively and significantly affect firm performance. The study concludes that strategic leadership substantially affects the performance of the company. The study suggested, among other things, that the company's vision statement be revisited often to take into account newly emerging environmental dynamics. This would guarantee that the company's future goals are reflected in the vision.

کلیدواژه ها:

Leadership ، Strategic Leadership ، Strategic Direction Setting ، Strategic Core Competencies ، Strategic Alignment