Investigating the impact of strategic agility on the relationship between customer knowledge management and new product development

New product development is one of the biggest and most important powers, but it is considered the most risky and difficult activity of any business. Many factors are vital and critical for the success of a new product, and if these factors are not obvious, the probability of product failure will be very high. Knowledge, as the most important competitive aspect, enables the organization to be productive and free from competitive products and services. Being agile is one of the foundations of increasing the productivity of knowledge management. Knowledge management and its indicators Knowledge management is a systematic process for gaining competitive advantages or achieving organizational goals. Therefore, the purpose of this research is to investigate the impact of strategic agility on the relationship between customer knowledge management and new product development. Since data collection in this research is supported by library studies and questionnaires, it can be placed in the field research group. To distribute the questionnaire, first, the research literature was reviewed and the measurement indicators of each identification variable were organized in the form of a questionnaire. The results showed that organizational agility has an effect on customer knowledge management (۰.۲۷). The t-statistic of this number is ۲.۰۳, which is significant at the ۰.۰۵ level. Therefore, the first hypothesis of the research is confirmed. Also, strategic agility has a direct effect on new product development (۰.۳۳). The t-statistic corresponding to this number is also (۲.۶۵), which is significant at the ۰.۰۱ level. Based on this, the second hypothesis of the research is also confirmed.New product development is one of the biggest and most important powers, but it is considered the most risky and difficult activity of any business. Many factors are vital and critical for the success of a new product, and if these factors are not obvious, the probability of product failure will be very high. Knowledge, as the most important competitive aspect, enables the organization to be productive and free from competitive products and services. Being agile is one of the foundations of increasing the productivity of knowledge management. Knowledge management and its indicators Knowledge management is a systematic process for gaining competitive advantages or achieving organizational goals. Therefore, the purpose of this research is to investigate the impact of strategic agility on the relationship between customer knowledge management and new product development. Since data collection in this research is supported by library studies and questionnaires, it can be placed in the field research group. To distribute the questionnaire, first, the research literature was reviewed and the measurement indicators of each identification variable were organized in the form of a questionnaire. The results showed that organizational agility has an effect on customer knowledge management (۰.۲۷). The t-statistic of this number is ۲.۰۳, which is significant at the ۰.۰۵ level. Therefore, the first hypothesis of the research is confirmed. Also, strategic agility has a direct effect on new product development (۰.۳۳). The t-statistic corresponding to this number is also (۲.۶۵), which is significant at the ۰.۰۱ level. Based on this, the second hypothesis of the research is also confirmed.

کلیدواژه ها:

Strategic agility ، Customer Knowledge Management ، New product development