Exploring the Relationship between Place Attachment and Tourist Loyalty in terms of Place Satisfaction and Environmental Quality of Services

The present paper aims to explore the relationship between place attachment and tourist loyalty in terms of place satisfaction and environmental quality of services. The statistical population of this study consists of total ۲۵۰ tourists visiting the National Museum of Iran. Using LISREL (version ۸.۵۶), the research hypotheses were analyzed at the significance level of ۵%. The results indicate that the environmental quality of services has a direct positive effect on place satisfaction; that the environmental quality of services has a direct positive effect on place attachment; that place satisfaction has a direct positive effect on place attachment; and that marketing place attachment has a direct positive effect on tourist loyalty.

کلیدواژه ها:

Place Attachment ، Loyalty ، Place Satisfaction ، Environmental Quality of Services ، Tourism