Clarification and Evaluation of the Effectiveness of Company Strategies using a Combined BSC and FAHP Model

Today, one of the crucial challenges faced by organizations is the effectiveness of organizational strategies and their evaluation. Therefore, the accuracy in examining options and selecting strategies that guide the organization towards its goals is a determinant of organizational success or failure. In this research, the Balanced Scorecard model, along with the fuzzy analytic hierarchy process and structural equation modeling, is employed to evaluate the effectiveness of strategies in a petrochemical company from financial, customer and market, internal process, and growth and learning perspectives. The main objective is to clarify the effectiveness of strategies in the petrochemical company in terms of financial, customer, internal process, and growth and learning perspectives. The research population consists of experts from the petrochemical company. Accordingly, samples of ۷۰ and ۱۰ experts were selected for surveying. The data collection tool was a questionnaire. The results indicate that the Balanced Scorecard has a positive impact on the strategies of the petrochemical company in all four perspectives, with financial indicators, customer and market indicators, internal process indicators, and growth and learning indicators being of greater importance, respectively.

کلیدواژه ها:

Strategy Effectiveness ، Financial perspective ، Customer and Market Perspective ، Internal Process Perspective ، Growth and Learning Perspective