Digital Storytelling in B۲B Contexts: Transforming Communication, Branding, and Engagement Between Businesses

In the evolving digital economy, digital storytelling (DST) is emerging as a vital strategic tool for fostering engagement and building trust between organizations. While B۲B marketing has traditionally centered on rational decision-making and technical specifications, digital transformation necessitates a paradigm shift toward emotional and narrative-based communication. This paper explores how DST transforms inter-organizational communication by humanizing corporate identity, simplifying complex technical concepts, and reinforcing brand authenticity. The study highlights DST's role in strengthening relational trust and achieving strategic objectives such as thought leadership and value co-creation. Crucially, the paper addresses the necessity for ethical vigilance in the digital age, examining challenges related to message authenticity, mitigating the risks of AI-generated content, and strategically integrating immersive media (AR/VR) and narrative analytics. Ultimately, the conclusion positions narrative competence as an essential organizational skill for transitioning from purely transactional exchanges to sustainable, transformative partnerships.

کلیدواژه ها:

Digital Storytelling ، B۲B Marketing ، Brand Authenticity ، Trust ، AI Ethics