Investigating Customer Satisfaction in Digital Payment Systems: A Case Study of Paytm Users in Delhi

This study examines customer satisfaction with Paytm in Delhi, focusing on usability, transaction speed, and customer support. This review discusses the various key factors influencing customer satisfaction toward Paytm in usability, transactions speed, security, and customer support. Several theoretical models have been discussed, an analysis of comparative experiences made over the platform, and emerging trends should also improve some areas toward boosting user experiences and enhancing user retention. This research analyses Paytm customer satisfaction within Delhi to understand usability aspects and transaction speeds and service quality. The analysis utilizes quantitative survey results which are analysed by performing both correlation and regression tests. Participants join the study voluntarily under ethical guidelines which protect their privacy. The research proved that usability features have the greatest influence on customer satisfaction while establishing needs for user experience improvements. Utilization of the primary data collection method benefited the author in collecting appropriate information from practical observation. Reliability analysis, frequency evaluation, and other statistical methodologies ensured the validation of the survey entries to translate primary findings into meaningful insights. Individuals belonging to different age groups have been included in this research to obtain diverse types of information to develop a comprehensive understanding.

کلیدواژه ها:

Digital Payments ، Customer Satisfaction ، Usability ، Transaction Speed ، Customer Support ، Paytm ، Delhi ، Financial Inclusion