E-business, developments, opportunities and challenges

E-business has fundamentally transformed global commerce and reshaped economic landscapes, driven by innovative technologies and the growth of the Internet. This study provides a systematic analysis of the trends, opportunities, and challenges associated with e-business development. Employing a descriptive-analytical approach and reviewing current scholarly and industry sources, the research highlights the importance of e-business in reducing operational costs, enhancing productivity, and facilitating access to international markets. However, ongoing challenges such as inadequate infrastructure, cybersecurity threats, and the lack of comprehensive regulatory frameworks hinder its full potential. The article concludes with actionable recommendations to address these challenges and maximize the strategic advantages of e-business in a dynamic global context.

کلیدواژه ها:

e-business ، digital transformation ، cybersecurity ، technology infrastructure ، regulatory frameworks