Entrepreneurial Orientation and Digital Intellectual Dynamics Affecting Competitive Advantage and Firm Performance: The Case of Fruit and Vegetables Processing SMEs in Thailand

This study aims to analyze the impact of entrepreneurial orientation (EO) and digital intellectual dynamics (DID) on firm performance (FP), with competitive advantage (CA) as a mediating variable. The research used ۳۸۷ valid responses collected from a survey of business owner, managers, and department heads of registered small and medium Enterprises (SMEs) in the processed fruit and vegetable sector across Thailand, which were analyzed using Structural equation modeling (SEM). Results revealed that EO and DID have a significant positive effect on FP; the effect of CA on FP was also significant. In addition, CA served as a partial mediator in the relationships between EO and FP, as well as DID and FP. This study strengthens the resource-based view (RBV) theory and expands knowledge on the role of DID in managing SMEs, paticularly in emerging economies. The findings suggest that EO and DID in SMEs enhance CA and improve performance by leveraging digital technologies to add product value, foster innovation, accelerate delivery, optimize resources, and increase employee satisfaction, ultimately driving growth and competitiveness on a larger scale.

کلیدواژه ها:

Entrepreneurial Orientation ، business innovation ، Digital intellectual dynamics ، Competitive Advantage ، SMEs