The Role of Food Brands in Sports Diplomacy Management: A New Approach in the International Arena

This paper explores the potential of food brands to serve as instruments of sports diplomacy on a global scale. Historically, food has symbolized cultural identity, respect, and civilization across nations. In today's technology-driven era, this traditional element can be reimagined to bridge the gap between human identity and the digital world. Countries such as the United States and France have already begun leveraging this approach. By viewing food as a medium for cultural exchange and sports as a platform for showcasing national identity, a synergistic model emerges in which food brands evolve into sports brands. Through the creation of sports clubs and commercial entities rooted in food branding, these brands can play a strategic role in global cultural diplomacy. This dual-channel approach-centered on food products and sports culture-offers nations a versatile tool for advancing diplomatic objectives. The article presents practical strategies for integrating food-based branding into sports diplomacy, paving the way for innovative cultural, commercial, and political engagement.

کلیدواژه ها:

Sports Diplomacy ، Brand ، Culture ، Politics ، Culinary Diplomacy