Exploring digital marketing strategies for small businesses
سال انتشار: 1404
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 44
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MAEBCONF10_052
تاریخ نمایه سازی: 16 آبان 1404
چکیده مقاله:
Marketing strategies are a set of methods, decisions, and actions to improve sales, grow business, and achieve marketing goals. A marketing strategy determines how an organization can achieve its marketing goals, which markets and products to focus on, and how much to spend on marketing activities. Implementing a marketing strategy is crucial to the success of projects and campaigns. When formulating a marketing strategy, you should seek to increase the ROI rate and get the most profit for the money you spend. About ۵۰ percent of small businesses do not have a marketing strategy and use the same traditional sales methods, and this can be an opportunity for you to gain a higher share of sales than your competitors by having a marketing strategy. In today's digital world, competition among businesses to attract online customers is fierce. Small businesses that face budget and resource constraints need to establish their position in the market and increase their sales by using effective digital marketing strategies. In this article, we will explore successful digital marketing strategies for small businesses that can lead to increased website conversion rates and ultimately increased sales.
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نویسندگان
Bahareh Gholinejad Pirbazari
Master of Science in Technical Communication, Missouri University of Science and Technology