Generation Z and AI-Driven Marketing: Behavioral Traits, Personalization, and Generational Comparison

The rapid advancement of artificial intelligence (AI) has quickly transformed digital marketing, turning traditional strategies into data-driven and highly personalized approaches, particularly regarding Generation Z, who were born between the middle of ۱۹۹۰s and early ۲۰۱۰s. By comparing Generation Z's purchasing decisions to those of Millennials, Gen X, and Baby Boomers, this study investigates how AI-generated marketing content has influenced their behavior. Generation Z, as the first deeply digital-native generation, has a unique sensitivity to AI-driven marketing mechanisms, demonstrating flexibility in personalization, interactivity, and inclusivity, while also expressing heightened sensitivity for authenticity, transparency, and ethics. The study draws on recent empirical findings, such as impulse purchasing patterns across generations, to demonstrate that Generation Z's inclination towards value-driven and intentional decision-making is evident in their lower frequency of spontaneous buying relative to the more impulsive and trusting preferences of Baby Boomers. Generational factors like digital literacy, authenticity demands, and inclusivity expectations are central to this analysis of how AI-led campaigns are perceived. The study, moreover, highlights issues of ethical concerns concerning algorithmic personalization, data privacy, and potential bias in this system.

کلیدواژه ها:

Artificial intelligence ، Generation Z ، Consumer behavior ، Marketing strategies ، Ethical considerations