Corporate Social Responsibility (CSR) and Consumer Trust (Case study: PGPIC & Kalleh Companies)

Corporate Social Responsibility (CSR) is pivotal to modern business strategy and significantly influences corporate reputation and consumer behavior in Iran (Farahani & Zamani, ۲۰۲۲). As Iranian consumers increasingly prioritize ethical considerations in their purchasing decisions, CSR initiatives are crucial in building consumer trust (Keshavarz et al., ۲۰۲۲). In the Iranian context, the relationship between Corporate Social Responsibility and consumer trust is influenced by various factors. Economic hardship, political instability, and social issues all play a role in shaping the consumer perceptions. In recent years, there has been a growing awareness among Iranian consumers about the importance of ethical business practices. For instance, companies that actively engage in community development or are transparent about their supply chains often engender a greater sense of trust among consumers (Zoghi et al., ۲۰۱۸). This article examines the intricate relationship between CSR and consumer trust in the Iranian context, highlighting the significance of transparency, authenticity, and consumer engagement. Through case studies and empirical evidence from Iran, we explore how effective CSR strategies can enhance brand loyalty and contribute to long-term business success in a rapidly evolving marketplace.

کلیدواژه ها:

Corporate Social Responsibility ، Consumer Trust ، Brand Loyalty ، corporate accountability