The Importance of Modern SEO in the Success of Online Businesses

This study examines the dimensions of Search Engine Optimization (SEO), the enhancement of search experience, and the role of Artificial Intelligence in transforming and improving their performance. First, the main concepts of the internet, the web, search engines, and website optimization methods are introduced. Then, the relationship between AI and search engines is explored, with a focus on the role of AI in improving SEO processes. In the research methodology section, a cascade approach has been employed to develop and implement software optimization models. The findings indicate that both internal and external SEO optimization, with an emphasis on modern techniques, contribute to improving website rankings in search results. Additionally, the impact of AI in data analysis and the continuous optimization of SEO strategies is discussed. Finally, the article highlights the importance of continually adapting SEO techniques to changes in AI-integrated search engine algorithms and the necessity of producing high-quality content.

کلیدواژه ها:

Website ، Search Engine ، Search Engine optimization (SEO) ، Search Experience Optimization ، Online Business ، Artificial Intelligence