Examining the Components of Organizational Attractiveness: An Employee Perspective

This study examines the key components influencing organizational attractiveness in the Information Technology (IT) sector in Bangalore, India. A multistage sampling technique was employed to gather data from employees across twenty IT software companies in Bangalore. A structured questionnaire was administered, and a total of ۷۴۰ responses were collected. Data analysis was conducted using the Statistical Programme for Social Sciences (SPSS ۲۵.۰), incorporating descriptive and inferential statistical methods. Exploratory factor analysis with Promax rotation was applied to extract the primary factors contributing to organizational attractiveness. The analysis revealed nine critical factors influencing organizational attractiveness: career growth opportunities (CGO), corporate social responsibility (CSR), flexible work practices (FWP), perceived organizational prestige (POP), perceived organizational support (POS), happiness at work (HAW), professional stability (PS), work options (WO), and compressed workweeks (CW). CGO and FWP emerged as the most impactful factors, reflecting employees' preferences for career advancement and work-life balance. CSR and POP highlight the importance of organizational values and reputation.

کلیدواژه ها:

Organizational attractiveness ، Career growth opportunities ، Corporate social responsibility ، Professional Stability ، Work Option