AI as a Decision Partner: Transforming Consumer Purchasing Behavior and Ethical Challenges

Artificial intelligence (AI), as a decision-making partner, transforms consumer purchasing decisions by leveraging advanced and real-time data processing to deliver personalized insights. Drawing on empirical data from global surveys and theoretical frameworks, we analyze how AI enhances product selection, pricing optimization, and purchase timing through predictive analytics and recommendation algorithms, while differentiating its impact on routine versus complex decisions. Key findings reveal AI's influence on increasing purchase frequency, product variety, and impulse buying, alongside shifts in preferences and reduced autonomy. However, its integration raises ethical concerns, including risks to consumer autonomy, privacy, and potential biases in algorithmic recommendations, which are analyzed to highlight the broader implications for consumers and society. By integrating practical insights and ethical considerations, this work contributes to the growing discourse on AI’s role in consumer psychology and decision-making, offering directions for future research to balance technological advancements with consumer well-being.

کلیدواژه ها:

Artificial intelligence ، Consumer behavior ، Decision partner ، Marketing strategies ، Ethical considerations