Investigating the Effect of the Quality of Chinese Products on Iranians' Mental Image of China's Nation Brand

The quality of the export products of a country and services directly impacts the perception and mentality of the consumers in the customer country about the manufacturing country. In the past, this was not looked at from a strategic point of view, but with the emergence of nation branding; the quality of a country's export products and services has become more and more important. Therefore, in this research, the quality of Chinese products and services in the Iranian markets and the image of these products in the public opinion of the Iranian people have been investigated. The statistical sample for this research is made of ۳۸۴ citizens of Districts ۵ and ۶ of Tehran, and the information was collected using a mode questionnaire. Descriptive statistics and correlation methods were used to analyze the results. According to the results, the low quality of Chinese products and goods has reduced the trust of Tehran's consumers in Chinese products and goods and also a minor preference is seen towards Chinese products over the other foreign brands. Also, the low quality of Chinese goods and products available in the Iranian market has damaged the brand of the Chinese nation in the public opinion in Iran.

کلیدواژه ها:

Nation Brand ، Nation Image ، Products and Services ، Nation Branding ، Brand of China