An Analysis of Language Use and Food Menu Naming of Thai Dishes on Social Media

The study investigates the popularity, language use, and food menu naming of Thai cuisine on international social media by analyzing ۲۱۰ Thai food dishes from Allrecipes, a leading cooking and recipe website. Data were categorized to identify popular dishes and the top six food groups were found: curry, Pad Thai, soup, sauce, rice, and noodles. Curry dishes, particularly green and red curry, are the most popular followed by Pad Thai and soups like Tom Kha Gai and Tom Yum. Thai food names are predominantly translated into English with additional descriptors. English transliterations are used for iconic and national dishes like Pad Thai and Tom Yum, reflecting a global preference for accessible names. A free program called HK Coder was employed to analyze the data, determine word frequency, and identify keywords. The linguistic analysis revealed frequent terms such as "Thai", "chicken", and "curry" highlighting the significance of national identity and key ingredients of Thai cuisine. Remarkably, a less traditional dish ‘Peanut Butter Noodles’ also received high ratings as a popular dish, indicating a blending of Thai flavors with Western preferences. The study provides insights into how Thai food is perceived and adapted internationally, contributing to the understanding of cross-cultural culinary exchanges.

کلیدواژه ها:

Allrecipes ، Culinary Linguistics ، Food Names ، Frequent Words ، Thai Dishes