The Role of Industrial Poultry Slaughterhouses in the International Supply Chain of Protein Products from the Perspective of Technical Managers, Commercial Managers, and Active Experts

Background and Objectives: As a key link in the international supply chain of protein products, industrial poultry slaughterhouses play an important role in ensuring the quality, health, and competitiveness of products in global markets. The aim of the present study was to investigate the impact of cold logistics components, product quality, health certificates, and export requirements on the export performance of industrial poultry slaughterhouses in Iran.Methodology: This study was an applied descriptive-survey . The statistical population included technical and commercial managers, and experts active in industrial poultry slaughterhouses and supply chain-related fields in ۸ provinces of the country. Sampling was carried out using a purposive non-probability method, and finally ۶۷ people were selected as the sample. Data were collected through a researcher-made questionnaire, the validity of which was confirmed by experts and its reliability was measured with a Cronbach's alpha coefficient of ۰.۸۴. Descriptive statistics, Kolmogorov-Smirnov normality tests, and multiple regression in the SPSS software were used to analyze the data.Findings: The findings indicated that the industrial poultry slaughterhouse exports' success depends on the continuous improvement of logistics infrastructure and product quality improvement. In addition, maintaining international health certificates had a reinforcing role in increasing the target markets trust . However, the challenges associated with managing export requirements require the design of more efficient management and information systems.Conclusion: Obtaining and maintaining international health certificates has a reinforcing role in increasing the trust of target markets. However, the challenges associated with managing export requirements require the design of more efficient management and information systems. Therefore, to enhance their competitive position in global markets, slaughterhouses must pay special attention to developing coordination between technical and commercial departments and continuously updating standards and requirements, while improving technologies and processes.

کلیدواژه ها:

International Supply Chain ، Product Quality ، International Business Management