Examining the business intelligence and attitudes of monolingual and bilingual learners towards learning English.

Business intelligence in entrepreneurial organizations has facilitated the way things are done, but more importantly, it has also contributed a lot to the decision-making process: Business intelligence is one of the top advantages and incentives for people in entrepreneurial issues, and there is also an advantage in language teaching that different language learners have different attitudes towards language learning. The purpose of the present study is to investigate business intelligence and the attitudes of monolingual and bilingual language learners towards learning English. For the quantitative research, a thirty-question questionnaire with a Likert scale was used. The participants were ۱۰۰ bilingual and monolingual students of English as a foreign language in two groups of ۵۰ people. And to measure the students' business intelligence, a new and intelligent tool from Microsoft Power BI was also used. Based on the data analysis, it was found that there are slight differences between monolingual and bilingual EFL students in terms of affective, behavioral, and cognitive attitudes towards learning English, but this difference is not statistically significant. This quantitative study can be used by researchers who study the advantage variables such as business intelligence, demographics, etc. in second language learners. This study can add to the growth of entrepreneurship and English language studies by providing comparative insights into the business intelligence and attitudes of Iranian monolingual and bilingual learners.

کلیدواژه ها:

Business Intelligence ، Attitude ، Monolingual ، Bilingual