Strategic Planning of Environmental Ethics Towards Global Warming Based on SWOT Analysis (Case Study: Kermanshah City, Iran)

Global warming (GW) has emerged as a critical environmental issue, significantly impacting urban areas and community life. It has led to rising ambient air temperatures, altered precipitation patterns, and introduced severe health risks to urban populations. Understanding the severe implications of this phenomenon on a city like Kermanshah, the present study employed a strategic planning process to explore optimal solutions that promote environmental ethics (EE) to combat GW. Utilizing a descriptive-analytical methodology, the research integrated insights from scholarly resources and expert opinions to initially identify the strengths, weaknesses, opportunities, and threats (SWOT) associated with EE in Kermanshah. Following this, the study employed the Analytic Hierarchy Process (AHP) for prioritizing and weighing these variables with the support of Expert Choice software for precise calculations. The findings revealed that the evaluation score for internal factors, comprising strengths and weaknesses, stood at ۳.۶۱۸, while external factors, encompassing opportunities and threats, scored ۱.۳۴۲. Based on these data points, the strategic positioning was determined to align with the competitive strategy (ST) framework. The application of a competitive strategy has emerged as a pivotal solution for addressing bioethical concerns related to environmental challenges in Kermanshah. Such a strategy holds the potential to mitigate the repercussions of GW effectively and serves as an exemplary model for other cities aiming to adopt similar initiatives. By embracing this framework, cities can move significantly closer to achieving sustainable development goals.

کلیدواژه ها:

Analytic Hierarchy Process ، Environmental ethics ، Global warming ، sustainable development ، SWOT Analysis