The Role of Mass Media in the Development of School -Based Sports

The present study aims to explore the role of mass media in the development of student sports with a focus on the school environment and the educational system. Employing a descriptive-analytical approach and utilizing a library-based methodology, this research systematically reviewed and synthesized credible national and international literature. The findings indicate that mass media can significantly contribute to student participation in physical activity by enhancing public awareness, fostering individual self-efficacy, promoting positive attitudes toward exercise, and mitigating cultural and social barriers. Nevertheless, issues such as weak media infrastructure, the absence of comprehensive planning, and gender inequality in media representation remain key obstacles to the sustainable development of school sports. Therefore, it is recommended that educational policymakers, media institutions, and sports organizations collaborate to design and implement targeted media strategies that enhance the role of sports within the school system.

کلیدواژه ها:

Mass media ، Student sports ، Sport participation