The impact of transparency and reliability on sustainable performance: The moderator effect of big data analytics capability

Over the last few years, a considerable progress has been made, which has been accompanied by recent innovations and technological advances spurred by the advent of the fourth industrial revolution. Environmental sustainability is an essential component of sustainable business strategies and operations. The purpose of this research is to examine the impact of transparency and reliability on sustainable performance with the moderator effect of big data analytics capability. In the development of any integrated supply chain, increasing the confidence and trust among the partners and devising the reliability for them are the crucial factors to achieve sustainable success.Over the last few years, a considerable progress has been made, which has been accompanied by recent innovations and technological advances spurred by the advent of the fourth industrial revolution. Environmental sustainability is an essential component of sustainable business strategies and operations. The purpose of this research is to examine the impact of transparency and reliability on sustainable performance with the moderator effect of big data analytics capability. In the development of any integrated supply chain, increasing the confidence and trust among the partners and devising the reliability for them are the crucial factors to achieve sustainable success.

کلیدواژه ها:

transparency ، reliability ، sustainable performance ، big data analytics capability