Multi-Layered AI Governance in Strategic Communication and Business Decision-Making

سال انتشار: 1404
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 74

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شناسه ملی سند علمی:

HUCONF05_090

تاریخ نمایه سازی: 15 مرداد 1404

چکیده مقاله:

With the era of data-driven companies, the use of Artificial Intelligence (AI) in strategic decision-making has been increasingly popular. However, the black box aspect of AI models brings serious concerns around trust, accountability, and regulation. The paper recommends a multi-layered governance model that supports integrating Explainable AI (XAI) into strategic business decision-making. A retail industry case study, we depict how multilevel governance schemes can enhance AI transparency, the understanding of stakeholders, and facilitation of the ethical deployment of AI. Research shows that, in addition to increasing decision accuracy, the model also strengthens organisational trust levels and makes the applications of AI align with those of corporate governance.

نویسندگان

Alireza Akbarian

Undergraduate Student of Business Management, Payame Noor University – Kish Island Branch.

Leila Darvish Rohani

PhD Candidate in Media Management, Researcher in Media and Cultural Communication.