Investigating the Influential Factors on Entrepreneurship and Innovation in the Real Estate Consultants' Unions of Isfahan Province with a Focus on Organizational Behavior and Culture

The present study investigates the factors affecting entrepreneurship and innovation in real estate associations in Isfahan province. Considering the increasing importance of entrepreneurship and innovation in competitive markets, identifying and analyzing these factors can help improve the performance and increase the competitiveness of these unions. The main purpose of this study is to identify the challenges and opportunities in this field. This research has been conducted in a mixed manner (qualitative and quantitative). The statistical population includes ۱۲۰۰ real estate agents active in Isfahan province. The sample size has reached ۱۰۰ people using Cochran's formula. The data collection tool included a questionnaire with ۲۰ questions that was distributed online and in person. Also, in-depth interviews were conducted with ۱۵ consultants and managers. The analysis of the collected data showed the importance of various factors such as organizational behavior, innovation culture, and work experience in the development of entrepreneurship and innovation in these unions. The results showed that ۶۵% of the real estate agents were male and their average age was ۳۵ years. Also, ۴۰% of the consultants had ۵ to ۱۰ years of work experience, which indicates the importance of experience in promoting entrepreneurship. The results of this research emphasize that strengthening the culture of innovation and improving organizational behavior can significantly help the development of entrepreneurship in real estate associations. Also, by identifying the existing challenges and opportunities, appropriate solutions can be provided to improve the performance of these unions. These results can help policymakers and managers to design more effective programs to support entrepreneurship in this field.

کلیدواژه ها:

Entrepreneurship ، Innovation ، Real Estate Consultants ، Isfahan ، Organizational Culture