The Influence of Emerging Technologies in Sustainable Luxury Fashion: A Conceptual Review

The convergence of sustainability and digital transformation is redefining the landscape of luxury fashion. This conceptual review explores how emerging technologies—such as Artificial Intelligence (AI), Blockchain, Augmented Reality (AR), and Non-Fungible Tokens (NFTs)—are shaping consumer behavior in the sustainable luxury sector. By synthesizing recent academic literature, the paper highlights how these technologies enhance perceived value, transparency, personalization, and social identity in consumer-brand interactions. Furthermore, it examines major technology adoption models (TAM, UTAUT, and Diffusion of Innovation) to explain behavioral responses to innovation, particularly in emerging markets where cultural, infrastructural, and economic barriers influence adoption. The paper contributes to the literature by mapping key thematic insights and identifying gaps for future empirical research and strategic brand development.

کلیدواژه ها:

Sustainable Luxury Fashion ، Emerging Technologies ، Consumer Behavior