The role of social networks in shaping the self-perception of Tehran metro peddlers

ehran's metro street vendors represent a marginalized occupational minority within the capital city and, from a cultural standpoint, constitute a significant case study. In recent years, economic hardship has led to a noticeable increase in the number of street vendors operating within the metro system. These individuals interact daily with a wide range of passengers across various metro stations and, due to the official prohibition of vending in such spaces—as well as the stigmatizing attitudes held by some members of the public—they experience unique social conditions compared to the broader population. One of the key factors influencing individuals' perceptions of their social status and identity is the media. Among media platforms, virtual social networks hold a distinct position due to their interactive nature and high potential for user engagement. Statistics show that these networks have increasingly become primary sources of communication, information, and entertainment for the public.This qualitative study conducted semi-structured interviews with ۱۳ street vendors in Tehran's metro system, exploring their engagement with various virtual social networks and the self-perceptions shaped through these interactions. The findings indicate that the vendors tend to develop a negative self-image through their experiences on these platforms and often do not receive a favorable representation of themselves within virtual social spaces.

کلیدواژه ها:

Street Vendors ، Metro vendors ، Tehran ، Social Networks ، self-perception